CONTEMPORARY ISSUES AND CHALLENGES IN THE TOURISM AND HOSPITALITY SECTOR

Abstract

The tourism and hospitality industry has evolved with multiple issues influenced by economic, environmental, political, social, and technological factors. The COVID-19 pandemic has fundamentally changed the industry, impacting hotels, airlines, cruise lines, and car rentals. Recovery efforts involve industry and government collaboration. The industry also faces challenges in environmental sustainability and technological advancements accelerated by COVID-19. Stakeholders must adapt to new technologies while preserving the human touch. Policymakers and industry leaders must address ethical and regulatory concerns. Collaboration is essential for the industry's success.