A Comparative Study of Television and Digital Advertising During the Cricket World Cup 2026

Authors

  • Dr. Brajesh Kumar Author
  • Dr. Abhishek Kumar Author

DOI:

https://doi.org/10.5281/69c6yx76

Keywords:

Sports Advertising, Television Advertising, Digital Advertising, Sports Marketing, Consumer Engagement, Brand Promotion, Advertising Effectiveness, Consumer behavior.

Abstract

The Cricket World Cup is one of the most influential global sporting events, attracting millions of viewers across television and digital platforms. This study examines the effectiveness of television advertising and digital advertising during the Cricket World Cup 2026. The research compares reach, audience engagement, cost efficiency, and consumer influence between these two advertising mediums. With the rapid growth of digital media and social platforms, advertisers are increasingly shifting their marketing strategies. This research aims to evaluate how both advertising channels perform during a major sporting event and how they influence consumer behavior and brand awareness.

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Author Biographies

  • Dr. Brajesh Kumar

    Institute of Fine Arts, Bundelkhand University, Jhansi,-284128(U.P)

  • Dr. Abhishek Kumar

    Bhaskar Institute of Mass communication & Journalism, Bundelkhand University, Jhansi,-284128(U.P)

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Published

03/12/2026

Issue

Vol. 2 No. 1 (2026): Journal of Review in International Academic Research -JRIAR

Section

Articles

License

Copyright (c) 2026 Dr. Brajesh Kumar, Dr. Abhishek Kumar (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

A Comparative Study of Television and Digital Advertising During the Cricket World Cup 2026. (2026). Journal of Review in International Academic Research, 2(1), 19-22. https://doi.org/10.5281/69c6yx76