THE ROLE OF INFLUENCERS AND DIGITAL MEDIA IN SHAPING OLYMPIC SPONSORSHIPS AND ADVERTISEMENTS: CASE STUDY OF TOKYO 2020 AND PARIS 2024. Journal of Review in International Academic Research, [S. l.], v. 1, n. 2, 2024. Disponível em: https://jriar.com/index.php/jriar/article/view/13. Acesso em: 23 dec. 2024.