EMPOWERING SUSTAINABLE DEVELOPMENT THROUGH MEDIA INDUSTRY : CHALLENGES AND OPPORTUNITIES

Abstract

The media industry plays a crucial role in promoting the Sustainable Development Goals (SDGs) by informing, educating, and providing a platform for public debate. However, there are challenges such as limited media coverage, negative content, and lack of collaboration. To address these challenges, media organizations can increase awareness, collaborate with stakeholders, focus on solutions-oriented journalism, and advocate for policy changes. Collaboration between the media industry and sustainable development stakeholders is crucial for raising awareness and promoting sustainable development. Governments and international organizations can support the media industry's engagement with the SDGs by creating an enabling regulatory environment and providing financial support. Media literacy and education are important in advancing the SDGs as they promote understanding, responsible media consumption, and active citizenship. The future prospects for sustainability research lie in interdisciplinary approaches, stakeholder engagement, transformative solutions, global and regional cooperation, capacity building and education, and monitoring and evaluation.